Big Data & Digital Technologies Transform Businesses but Lack Capabilities
According to McKinsey’s first annual survey on the topic, most C-level executives say that the three key trends in digital business are big data and analytics, digital marketing and social-media tools,...
View ArticleNineSigma Launches Open Innovation Social Media Destination “NineSights”
NineSigma launched yesterday the first open innovation social media destination which is free to innovation seekers and solution providers. NineSights is a secure and collaborative online community...
View ArticleBetter Collaboration Between the CIO and CMO to Reach the Digital Consumer
This is the outcome of IBM’s new survey on the marketing industry. Chief marketing officers (CMO) and chief information officers (CIO) must join forces in order to connect with today’s consumer across...
View ArticleUnilever Takes Lead in Co-Creation
Consumer products giant Unilever has begun to use consumers as a source for insights and ideas for two of its top brands, Closeup and Pond's. Together with Carrotmob Unilever co-creates sustainability...
View ArticleGSK’s Commitment to Transparency by Opening Up Their Data
GlaxoSmithKline has announced plans to be more open about its clinical trial data, be more transparent to the public and actively collaborate with scientists and firms outside GSK to find new drugs to...
View ArticleOpen Innovation Also Means Engaging the Inside
An article on the Financial Post website triggered me to write this article. A lot is being written about open innovation and much of them focus on, as the article says “spurring innovation by bringing...
View ArticlePhilips Extends Its Open Innovation Efforts Through the “Innovation Open”...
Philips, the global electronics company, has quietly been practicing open innovation through its ongoing ‘SimplyInnovate’ platform. To get more product-specific ideas, Philips also launched the...
View ArticleEngagement Is Key to Business Performance: Digital Innovation as Catalyst
Booz&Co wrote in their article “The Social Life of Brands” on Strategy+Business that the value of a brand is linked with the relationships it has with its customers, creating and retaining them....
View ArticleCase: Open Innovation in the Biorefinery Industry
Last year I came in contact with the co-founder and advisor of the Biorrefiniria Brasil open innovation community, José Augusto T. R. Tomé. He started an interesting venture within the chemical sector,...
View ArticleProcter & Gamble Launches Open Innovation Website to Find Innovators For Most...
Procter & Gamble launched a new open innovation website as part of their Connect+Develop program to spur its open innovation efforts. The company focusses on strengthening areas to deliver more...
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